Our Mission
To serve as an independent think tank and collaborative platform dedicated to the sustainable development of Bangladesh’s tourism industry through research, policy advocacy, stakeholder engagement, capacity building, destination management, and international promotion. UTSSOB aims to unite all tourism stakeholders under a common vision to strengthen the industry’s contribution to national economic growth, cultural preservation, and global image building.
Our Vision
To become the leading tourism think tank and stakeholder platform in Bangladesh, fostering innovation, collaboration, knowledge sharing, and sustainable tourism practices that position Bangladesh as a globally recognized tourism destination.
Our Objectives
1. Research and Knowledge Development
- Conduct research, surveys, studies, and analyses on tourism-related issues and opportunities.
- Generate data-driven recommendations for tourism development and policy formulation.
- Establish a tourism knowledge repository and information resource center.
2. Tourism Policy Support and Advocacy
- Assist government agencies, policymakers, and industry leaders in developing effective tourism policies and strategies.
- Advocate for reforms and initiatives that promote sustainable tourism growth.
- Provide expert opinions and recommendations on tourism-related legislation and regulations.
3. Capacity Building and Human Resource Development
- Organize training programs, workshops, seminars, symposiums, and conferences.
- Enhance professional skills and competencies of tourism industry stakeholders.
- Promote leadership development and best practices within the sector.
4. Stakeholder Engagement and Industry Harmony
- Foster cooperation, understanding, and positive relationships among tourism stakeholders.
- Create platforms for dialogue, collaboration, and consensus-building.
- Encourage unity and collective action for the advancement of the tourism industry.
5. Business Networking and Industry Development
- Organize networking events, business forums, B2B meetings, and stakeholder gatherings.
- Facilitate partnerships among tourism businesses, investors, and service providers.
- Promote investment opportunities within the tourism sector.
6. Destination Management and Problem Identification
- Identify challenges and opportunities affecting tourism destinations.
- Support destination management planning and sustainable tourism practices.
- Recommend practical solutions to improve tourism infrastructure, services, and visitor experiences.
7. Tourism Promotion and Branding
- Organize tourism roadshows, promotional campaigns, exhibitions, and events.
- Support initiatives that enhance Bangladesh’s image as a tourism destination.
- Promote Bangladesh’s cultural, natural, and heritage assets in domestic and international markets.
8. International Cooperation and Global Engagement
- Build partnerships with international tourism organizations, institutions, and stakeholders.
- Facilitate knowledge exchange and collaborative tourism initiatives.
- Strengthen Bangladesh’s presence and reputation in the global tourism community.
9. Sustainable and Responsible Tourism
- Promote environmentally sustainable, socially responsible, and economically viable tourism practices.
- Encourage community participation and inclusive tourism development.
- Support initiatives that preserve cultural heritage and natural resources.
10. Industry Development and National Interest
- Work collectively for the overall growth and competitiveness of Bangladesh’s tourism industry.
- Contribute to economic development, employment generation, and national prosperity through tourism.
- Support efforts that enhance the country’s international image and brand value.